As the name suggests, this company uses BARE minimum ingredients, in its raw form, to provide MAXIMUM nutrition and energy through their snacks.
Bare Maximum enlisted mCube’s services to develop a name for its brand and create a comprehensive branding campaign. We had so much fun creating the mascot of a bear (to represent the bare) who wears his heart on his sleeve. The brand message is communicated through various mediums via a dialogue between the bear and a bee.
Food & Restaurant
Naming, Brand Identity, Print, Packaging, Environmental Graphics, Digital
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