Arbor Treat is established by a family who has been master blenders since 1962. The tea connoisseurs were looking for an agency that could understand their product and create packaging that would communicate the essence of their product.
mCube was approached to revamp its brand image to showcase the multi-dimensional effects of tea. The brand image carries a story as legend has it, about how tea was discovered. One may have to take a second look to see the camouflaged object that is part of the story.
Food & Restaurant
Naming, Brand Identity, Print, Packaging, Environmental Graphics, Digital
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