Cipla Huff Puff Kit

Mumbai, India
Brand Identity, Print, Packaging

Cipla is an Indian pharmaceutical giant known for providing quality healthcare at affordable prices in 160 countries across the world.

The Respiratory division of Cipla manufactures medication and inhaler kits for children and adults. The Huff Puff Kit is a new inhaler designed for children to address the taboo attached to kids suffering from asthma.

mCube created a friendly mascot to alleviate any anxiety felt by their young patients during the treatment. We designed a chirpy and energetic mascot that helped propel the inhaler to a leading position in the market.

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