Kanika Mehra is an established fashion designer of Indian and Western women’s wear and is known for her use of colour and unique embroidery.
The form of a butterfly was chosen in the brand identity to represent the transformation a woman goes through once she wears beautifully crafted clothes. The strokes in the form are inspired by the look and feel of thread embroidered on cloth, while the outer shape forms the curves of a woman’s body.
Food & Restaurant
Naming, Brand Identity, Print, Packaging, Environmental Graphics, Digital
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