Swadhaar is a non-profit organization engaged in providing financial education which is aimed at increasing the use of financial products by low-income, low-literacy and vulnerable segments, especially women in India. mCube worked on their Annual Reports two years in a row.
For the year 2012, we focused on the rich environments that the customers lived and worked in. Colourful and vibrant images of shops and businesses started by FinServe’s clients, featured in the report, brought home the direct impact of FinServe’s programs.
For the year 2013, the story revolved around ‘the little joys of life’ that the customers were able to bring into their lives because of the support they got from Swadhaar.
Food & Restaurant
Naming, Brand Identity, Print, Packaging, Environmental Graphics, Digital
Invitation
Invitation
Invitation
Invitation
Invitation
Invitation
Invitation
Invitation