An Indian pharmaceutical giant is known for providing quality healthcare at affordable prices in 160 countries across the world. The Cipla HIV division is dedicated to providing affordable anti-HIV medication to the masses and educating them about the disease, its prevention, and treatment.
Cipla collaborated with mCube to develop the identity for the new division and design all the elements to take them through a conference. The figures in the logo represent the seven continents where the drugs are being distributed and the colours symbolize the diversity of people around the world. The arrangement of the elements lends itself to the shape of a hexagon, which is the symbol of organic chemistry and pharmaceutical drug development. The rainbow colours were chosen to reflect hope.
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Naming, Brand Identity, Print, Packaging, Environmental Graphics, Digital
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